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Simple guides for business owners
Short, useful articles about getting more customers online. No jargon, and nothing you need a technical degree to follow.
Latest guide
AI chatbot for small business: what it can and cannot do
AI chatbot for small business, explained for owners: what website chat and AI receptionists really do, typical monthly costs, and when a contact form is enough.
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More guides
- 10 min readBest website builders for small business (2026 comparison)Wix, Squarespace, GoDaddy, Shopify, WordPress.com and Google Sites compared for a US small business: true yearly cost, who owns what, and when to have it built.
- 9 min readContractor website and SEO: pages that win bigger jobsWhat a contractor website needs to win remodels and builds: project pages, service-area pages, license and insurance trust signals, SEO, and typical costs.
- 10 min readDental SEO: how a US dental practice gets found on GoogleDental SEO explained for practice owners: the right Google category, treatment pages, HIPAA-safe reviews and tracking, directories, and typical costs.
- 10 min readDigital marketing for small business: a budget-first planDigital marketing for small business, budget first: what to set up, in what order, and typical monthly budgets by stage from a few hundred dollars up.
- 9 min readEcommerce website cost in the US: what a small store paysEcommerce website cost for a US small business: Shopify, WooCommerce and Square Online plan prices, payment fees, what a hired build costs, and what to budget.
- 9 min readInstagram advertising cost in the US for small businessesInstagram and Facebook ads have no set price. See typical US costs per thousand views, per click and per lead, what $10 a day buys, and boost vs Ads Manager.
- 9 min readFreelance web designer vs agency: which should you hire?Freelance web designer, agency, or small remote studio for your US small business website: typical prices, risk, ownership, continuity, and a hiring checklist.
- 10 min readGenerative engine optimization: a small business guideGenerative engine optimization for owners: how Google AI Overviews, ChatGPT and Perplexity pick businesses, a checklist, how it differs from SEO, and cost.
- 9 min readGoogle Ads cost in the US: what small businesses payGoogle Ads has no set price. See typical US click costs by industry, what $20 a day buys, what management costs, and when ads are not worth running yet.
- 9 min readGoogle Business Profile optimization: 12 steps that workGoogle Business Profile optimization in twelve steps: categories, services, photos, posts, reviews under FTC rules, and what agencies typically charge.
- 9 min readGoogle Business Profile setup: step-by-step for US ownersSet up a Google Business Profile in about an hour: create or claim it, pick categories, choose storefront or service area, pass video verification, add hours.
- 9 min readGoogle Local Services Ads: cost, badges, and who qualifiesGoogle Local Services Ads explained: who qualifies, the Google Verified badge, typical cost per lead by trade, lead credits, and how LSAs compare to Google Ads.
- 10 min readHow to choose an SEO company for your small businessHow to choose an SEO company: the questions to ask, red flags, what the contract must say, freelancer vs agency vs offshore team, and a simple scoring sheet.
- 10 min readLocal SEO for HVAC, plumbers and electricians: a playbookLocal SEO for HVAC, plumbing and electrical companies: emergency searches, a service-area profile, Local Services Ads vs Google Ads, reviews, and typical costs.
- 9 min readLead generation services: a plain guide for small businessWhat lead generation services really sell: shared vs exclusive leads, pay-per-lead vs your own system, typical costs, questions to ask, and red flags to avoid.
- 10 min readLocal SEO for small business: a plain-English US guideLocal SEO for small business explained: map pack vs organic, the five things that decide rankings, listings on Yelp, Bing and Apple Maps, timeline and cost.
- 10 min readMedical SEO for doctors, chiropractors and therapistsMedical SEO for small practices: doctors, chiropractors and therapists. Google categories, condition pages, HIPAA-safe reviews and tracking, directories, costs.
- 9 min readOutsource web development: an honest guide from IndiaOutsourcing web development overseas? An India-based team explains what works, time zones, ownership, milestones, red flags, and when to hire locally instead.
- 9 min readPPC management pricing: what agencies charge in the USPPC management pricing explained: flat fees, percentage of spend, hybrid and hourly models, typical US rates, what must be included, and questions to ask first.
- 10 min readReal estate lead generation: your own leads vs portal leadsReal estate lead generation for agents: Zillow and Realtor.com leads vs your own website, IDX, neighborhood pages, Google profile and Fair Housing wording.
- 10 min readRestaurant website and marketing: what it needs and costsWhat a restaurant website needs in the US: a text menu, online ordering and delivery commissions explained, Google profile, reviews, and typical costs.
- 10 min readRoofing SEO and roofing leads: how to get your own leadsRoofing SEO gets you leads that are yours alone. How shared-lead marketplaces compare, what your profile and site need, storm-season ads, and typical costs.
- 10 min readSEO cost in the US: what small businesses really paySEO has no fixed price. See typical monthly, project and hourly SEO costs for a US small business, what a fair local retainer includes, and the red flags.
- 10 min readSEO for lawyers: how a small law firm gets found onlineSEO for lawyers and attorneys: practice-area pages, Google Business Profile, Avvo and Justia listings, state bar advertising rules, and typical costs.
- 10 min readText message marketing for small business: rules and costsText message marketing for small business: TCPA consent, 10DLC registration, what SMS platforms typically cost, use cases that work, and when a form is enough.
- 9 min readSocial media marketing for small business: what worksSocial media marketing for small business, honestly: which platforms matter for a local business, a posting plan, organic vs ads, and what agencies charge.
- 9 min readSquarespace website design: DIY or hire a designer?Squarespace website design for a US small business: plan prices, what a Squarespace designer charges, the SEO limits, and when to move off the platform.
- 9 min readWebsite design cost in 2026: what small businesses payWebsite design cost in the US runs from a $200 a year builder to $10,000+ agency builds. See typical price bands, what moves the price, and the yearly costs.
- 9 min readWebsite maintenance cost: what US small businesses payWebsite maintenance cost in the US is usually $0 to $150 a month for a simple site and $100 to $400 for WordPress. See what plans include and when you overpay.
- 9 min readWebsite redesign: when to do it, cost, and keeping rankingsA small business website redesign typically costs $2,000 to $8,000. See the signs you need one, refresh versus rebuild, and how to keep your Google rankings.
- 9 min readWordPress website design: real costs and when to skip itWordPress website design typically costs $1,500 to $6,000 to build and $300 to $1,500 a year to run. See themes vs custom, hosting, and when to skip it.
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